You made your checklists, did your research, organized your information, and wrote out your speech. You have all the makings of an informative presentation. The only problem is, nobody will be informed, persuaded, or otherwise moved by your presentation if it fails to capture and maintain attention.
The very first step is to pick a medium. If possible, a PowerPoint presentation is typically ideal. Not only is the digital medium unmatched in versatility, but it also allows for printed supplemental materials that serve to support your presentation as opposed to weighing it down. A well-made PowerPoint consists of clear and concise slides that are organized for maximum impact. A great PowerPoint, however, takes things a step further. Employ carefully selected images and stock video footage, sparingly-applied music and sound effects, and even an occasional nudge of humor, and you will be looking at a truly effective presentation.
Be warned! Spicing up a droll presentation is just like spicing up a bland dish: too much spice, and it becomes impossible to consume. Stock video footage can add tremendously to the value of a presentation, but throw moderation to the wind and you will find yourself with a product that spends far too much time on the peripheries and fails to effectively deliver the pertinent message. If music and sound effects are inserted judiciously, the presentation will come off as unprofessional and even obnoxious. Moderation is especially key in the use of humor; if there is a place for it, err heavily on the side of subtlety and caution.
A good rule of thumb when deciding whether or not to add something to your presentation is to ask yourself, “What am I trying to do by adding this?” For example, if the addition is meant to lighten the mood, ensure that the mood needs lightening, and that your addition is appropriately structured and placed to do so.